Athens, OH – Mediated Health Campaigns were the topic of the spring semester’s second SMART Lab Dialogue series February 6, 2019.

Shariq Sherwani presented “Mediated Health Campaigns: Importance, Intervention, and Impact” in which he discussed health campaigns with a focus on the role of computer-mediated communication (CMC). Shariq is an instructor and PhD candidate in the Scripps College of Communication with specializations in Health Communication and Organizational Communication. His research focuses on the role of communication in effective healthcare.

Shariq defined health campaigns as “a type of media campaign which attempts to promote public health by making new health interventions available to target populations.” He explained the four major phases of health campaigns: planning and strategy development, message development and testing, implementation, and evaluation. The importance of CMC is emphasized throughout Shariq’s presentation, specifically the idea of Entertainment-Education—a strategy to bring light to a social issue by using entertaining media.

The presentation looked at some successful health campaigns, like the Center for Disease Control’s VERB campaign, which aimed to increase physical activity among youth using print, online, and television ads. Shariq also analyzed the weaknesses in a childhood obesity campaign, Strong 4 Life, which featured controversial and culturally insensitive messages.

This presentation is a part of one of Shariq’s research projects that will be submitted to the Journal of Intercultural Communication.

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