Social Media Analytics Research Team (SMART) Lab at Ohio University


SMART Lab Overview

Overview of SMART Lab

The Social Media Analytics Research Team (SMART) is an interdisciplinary laboratory dedicated to fostering and promoting cutting-edge research. The Scripps College of Communication at Ohio University houses the SMART Lab. The SMART Lab was founded in 2015 with the goal of improving our understanding of online user behavior in online communities and predicting future consequences.

Social media analytics is, without a question, the next frontier in terms of innovation, competition, and productivity. In today’s internationally competitive world, a full understanding of social media analytics is essential for individuals, organization, and corporations.


The aim of the SMART Lab is to provide innovative spaces for research collaborations across disciplines. Furthermore, the lab aims to provide technology support necessary for students, faculty, and staff to conduct analytics research.


The mission of SMART Lab is to promote advance research and analyses on the emerging big data challenges, through academic collaboration, industry-academia linkages, and innovation.

The Social Media Analytics Research Team (SMART) Lab is a Scripps College of Communication project aimed at fostering and advancing social media analytics research. The SMART Lab provides high-quality data science and communication education and training, allowing graduate and undergraduate students to refine their technical and creative skills in analytics, particularly in the context of social media. The SMART Lab is a cutting-edge research facility for undergraduate and graduate students, as well as faculty, to do cutting-edge research that uses data technologies to better understand current concerns.