SMART Lab

Social Media Analytics Research Team (SMART) Lab at Ohio University

Research

khan-colloquium---x0-0-1667-1667-750-750x---Rapid technological change has led to the generation of vast amounts of data that holds immense value and has the potential to provide meaningful insights. When captured, understood and visualized, such data can help solve problems being faced by organizations and businesses and enable them to better serve their communities, enhance their brands, and build stronger relationships. Social media analytics research is exciting and applies in areas such as Health Communication, Politics, Business, Psychology, Computer Science, and Journalism.

Human behavior in online communities can be better understood through a range of analytics tools by extracting hidden patterns and information. We use both qualitative and quantitative research methods to provide solutions for complex problems facing organizations and businesses.

Online Communities

Digital Engagement

Predicting Viral Behavior

Social Media Storytelling

Dealing with Online Hate

 

Following are the current projects that our teams are working on in the SMART Lab:


Research Project: Health and Sport Communication in the context of Zika Virus and Rio Olympics

This research is based on a large dataset to unearth emerging patterns and trends. Another aim is to study common perceptions and the impact of the ZIKA virus on the upcoming Olympics. The project has been instrumental in providing deeper insights about the spread of information in online networks and the impact it has on public health preparedness.

Research Team:

Dr. Laeeq Khan [Principal Investigator]
Dr. Greg Newton [Researcher]
Zulfia Zaher [PhD Candidate]
Bowen Gao [PhD Student]


Research Project: Social Media for Social Change. Understanding online advocacy for societal welfare

As part of this research, Twitter data was utilized to answer several research questions.

Research Team:

Dr. Laeeq Khan [Principal Investigator]
Zulfia Zaher [PhD Candidate]
Bowen Gao [PhD Student]


Research Project: School shootings and social media interaction. Analyzing the debate around gun control, race, gender, and immigration.

Research Team:

Dr. Stephanie Tikkanen [Principal Investigator]
Elizabeth Jenkins [PhD Student]
Zulfia Zaher [PhD Candidate]
Bowen Gao [PhD Student]


Research Project: Social media and crisis communication

Dr. Laeeq Khan [Principal Investigator]
Bowen Gao [PhD Student]


Research Project: Appalachian Health Intervention Study

Dr. Laeeq Khan [Principal Investigator]
Dr. Irfan Kanat [Researcher]
Bowen Gao [PhD Student]